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faq |

Do you use a specific program or format for building websites?

This is a great question that was asked by one of our clients. It shows they were doing their homework or research before choosing a web designer. It's an insightful, question that a lot of people don't ask - but should be asked of any web designer they are considering. Here's our answer.

We typically do what's called "hard coding". What this means is we code from scratch. The coding is pure html/pHp. There are no disadvantages to this other than there's more effort on our part. However, there are three main advantages, and those advantages separate sites tremendously:

- A) Our clients typically get the site THEY want as far as look and feel. It isn't another company's or someone else's pre-fitted template or forcing the client's wishes/goals onto another's template. Many clients mention to us they really love this about our company.

- B) Search Engine Optimization. Using pure html/pHp provides us the ability to search optimize a site to it's maximum potential. So many pre-templated sites, and pre-templated content management sites are extremely restricted in this regard. In fact, many of the builders of those systems have to build in SEO modules AFTER the fact, and they charge a lot extra for it, and it's never truly maximized. We typically build our clients' sites from the ground up, with SEO in mind from the very beginning. That's a rare thing to find, and why many small companies excel in the search engines when we're done working for them.

Having wrote this we should mention that we actually build a unique customized "template" for each client site, so that changes can be made quickly, easily and globally. Our newer sites are HTML5 compliant and utilize quite a bit of CSS3. This is also helpful so that down the road any new hard-coded pages can be added very quickly. We have nothing against the use of templates - just stating that many of the templates out there are design-only and do not possess necessary SEO capability. Templates are smart to have; but they should be programmed with the client's goals in mind - not just their wallets.

- C) Since we write in pure html/pHp this also means that the sites are able to be viewed universally in all normal browsers and function pretty much the same in those browsers. This also means that that our clients can take the site we built and have it modified, etc. by any other half-decent coder. They are not relegated or feel "imprisoned" to have us work for them in the future. It's always about the client needs first. Even if a client doesn't fully comprehend the breadth of what we're accomplishing for them at the beginning they always realize it down the road. This is probably why most of our clients also become our friends.

- Additional Information. We really appreciate implementing CMS Ultima into our client's sites as a full and flexible content management system. CMS Ultima, as our clients experience attest, is not only very easy to use but is universally adaptable to any html or pHp designed website (and even other companies templates). Because of it's outstanding track record with our clients, we now work it into every site unless the customer really doesn't want that ability...but no client has declined it yet. Having a CMS (content management system) that is user-friendly, point-and-click-easy makes worlds of differences to and for our clients. Some people might say we're "stupid for giving our clients that much control because it stops them from calling us every week" but we honestly feel a client should have as much control as possible - after all, it is THEIR business.

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